Brand is an image or perception that others see behind a product or a service. Felicia Loo might give you a perception of a young girl with multiple skills and interests from food science, marketing to product management.
My love for food businesses have never decrease a tiny little bit. Food science is a field that I choose and I am very proud to say that I never regret it. I grew with small food and natural products businesses, understanding the business aspect of the businesses but at the same time, I hold on my food science principle tightly.
There are times that I struggle to choose between food science and marketing. It was the time that I realize that I need to re-brand this love. I cannot be everything for everyone. I love marketing and see the product value, rising trends but I am more of the food science person.
So, I did a major re-branding last weekend and throughout this week. I think I am satisfy with my re-branding effort as I refocus my belief. There is nothing that can defeat your love and passions. That is why there are so many passionate artists, singers and writers that live an unknown life until they made it.
And when they made it, the bitter smile on their face is worthless. I felt that bitter smile when my food science efforts are appreciated and recognized. It is the only moment that bitter sweet feeling came alive; not for marketing effort. So, I learned what my love are for.
Felicia Loo is a food science graduate from UBC. With an interest in food marketing, she explores how food products are created, marketed, and distributed toward an end users. Blogging about food became a must when she encounters interesting ideas about food products. She seeks for ideas and opportunities to work together.