Many of you might wonder why not all the food products you like are sold at every store. Food shelves are expensive space; it is like a rare gem especially when the store is small and shelves space are always limited.
Food manufacturers and distributors pay to distribute and place food on a shelf for every store. It doesn't matter if it is a chain store like Superstore or Tesco, different store location are consider a new store for manufacturers and distributors. Your store is profiting from providing varieties. It is simply a part of revenue, running a huge marketplace that provide options.
.Felicia Loo is a food science graduate from UBC. With an interest in food marketing, she explores how food products are created, marketed, and distributed toward an end users.
Find me on LinkedIn. Tweet me @felicialoo. Visit me at www.felicialoo.com.