Earlier this month, FDA made an unexpected proposal on the Nutrients Facts Panels.
The proposal brought up a bigger question mark? What is wrong with the one that we currently use?
Nutrients Facts Table are based on a fix template. It contains virtually little to no room for creativity. Few updates and changes were made.
The proposed Nutrients Facts Table at a glance, appears to be simple and clear, easy to be read. However, reading a Nutrients Facts Table isn't just about simplicity and clarity. The total calories might appear huge but total calories is not the common misleading factors. It is the serving size that the total calories appears to be. Most often, consumer do not understand that 230kcal is for 2/3 cup although it is clearly written. They thought the whole serving size is 230kcal.
%DV - What is %DV? Does it help consumer to decide? Most often, consumers look at the fat, carbs and salts section to see if it is low. That's it? Make any significant different, before versus after, likely doesn't make any different.
Added information about sugar added. A bonus for those who wants to know how much sugars are added. Manufacturers are aware about the sugar added. Now, you hear sugar added being substituted by the use of whole fruit that is sweet in nature. For example, dates or prunes. Would it show on the label? Yes, in the ingredient section but not in the sugar added section.
It is about time the nutrients facts panel get some brand new look and hopefully, consumer education comes along with it.
Copyright (c) 2014 Felicia Loo.