Every corner of my life, I can find fast foods. Is it even a necessary things to have fast foods every few blocks? Have franchising became such a profiting business that everyone wants to have a piece of the pie.
As a consumer, we knew how to get fast foods. What is the best part of fast foods except the word "FAST"? The taste-yah... More... Give me more...
You can stay at home and home delivery is around the corner. Do not even need to step out of the door for food. It taste awesome and you never felt like eating them all over again. Getting a little bored? Switch to another brand. Choose what you want! You name it.. MacDonald, Burger Kings, the healthier version, Subway.
Despite being criticized for a factor that contributes to diabetes, high blood pressure etc, the population of fast food restaurants grew because we knew how to find them. It is a branding that not leveraging would be a foolish act.
The next moment you recognize the existence of fast food restaurants, think about how knowing the where-about continues to feed the growth of these restaurants.