Perhaps one of the best feature of marketing is to deliver without having the user realizing the process. Every consumer has their own purchasing power. We are influencing each other's eating habits and choices. Food businesses have their own methods to attract and influence our food choices.
Our purchase decision depends on our desire, mood and the interaction with the surrounding. Advertising, for example, bring the product up over and over again to create and increase our desire. Even, indirect advertising of having the products in the store or fresh market triggers an emotional appeal for us to purchase. At least, that is how I see the food on my dining table, prepared by my mom. Don't think there isn't any marketing activities going on at your own dining table. It is just we never would imagine how it is channelled to us.
A nostalgic memories of the past such as the melody of the ice cream vendor always trigger my interest to get a cone of ice cream or two. After all, it is something I used to get when I was a child. Recently, I have been eating snacks. It is not so healthy but it is the snack that I used to have while I was young. How could we resist the nostalgic feeling?
Restaurant and cafe know how to retain customers and bringing new customer. I don't have to describe how we get people lining up for a sushi restaurant, for example. The customer just does even if the cafe doesn't pay for advertising. Probably, it is the food, the price, the promotion or even the location. Food blog, perhaps are the driving force towards free advertising and word of mouth strategy that fit the expectation of consumers.
New food product launches always come with product demonstration- something that attracts the consumer to try and purchase. It is a marketing activity to introduce the product to the consumer for a new product or to strengthen the product branding for an existing brand. What new product have you tried and will you continue getting it?
I like to end this by asking you to reflect on how any food products get into your dining table , where and why you purchase it. It is all linked- getting food to the consumer's dining table.
I am going to enjoy my coffee for now.