With technological advances, perfectly planned logistics and high purchasing power, there shouldn’t be a huge issue to get what we want on our dining table.
Indeed, as a person, we are influenced by intrinsic influence such as desire, perception and nostalgic feelings combined together with extrinsic factors such as the ambience, friends, direct and indirect marketing. Logistics management is always hidden behind the scene, delivering food to our fingertips without being noticed.
Consumer rights have gone beyond, surpassing what we have in place. As consumers, we have rights to choose restaurants or café. If we can’t get what we want, then of course, we can get it elsewhere. There is no issue of not having what we want. Perhaps, that also meant there was no need for a good review to investigate how our food reaches our table.
Writing this series of blog articles also brings me to question whether or not having a higher purchasing power worsen our food distribution systems? When a consumer has the power to choose between café and restaurant without a sense of loyalty, are we missing out in terms of having a proper food management that affects food availability globally? We speak of inappropriate food distribution especially among the developing countries such as Africa. African children suffer from hunger and we suffer from over-caloric foods and food wastage.
We are spoilt-consumers –spoilt with food choices. If we don’t like what we see, we turn to another place. It might make sense in the short run but eventually as the time passed by, we will have a lot of food wastage. Café and restaurant depends on the average food consumption to ensure food availability. Some food needs to be eaten fresh and some may be stored. Food products are made for consumers to purchase. If it doesn’t get purchased, it would sit in the store until it gets to the consumers.
The point is these food products need to get to the consumer. “How?” would be a question of how these food products are manufactured marketed and delivered to the consumer. While many thought of food marketing as the main core to get to the consumer, logistic management and consumer knowledge shouldn’t be ignored. Have fun getting your dinner tonight.