Who doesn't love promotional sales found in the food section? It is something that you and I look forward.
Recently, we know chips are on sales. 4 packs of chips for $10. What a bargain? A pack of chips cost at least $3.50 each. Let's give it a √ on product value. A bargain that I thought I never complaint on until I see how people were putting these into their mouth. Suddenly, we see how chips were cheaper and people can afford putting more into their mouth. Imagine how much extra fats, salts and extra calories those were.
Despite the promotion, food marketer are cool with it; they move quite a bit of stock out of the shelves although it meant lower profit margin. They might just get someone to become their loyal customer, which would be rewarding in the long run.
Consumers are happy about their purchase not realizing the additional cost involved for getting products that weren't on their grocery lists. It is both extra expenditure and hidden cost that we suffer from having promotional sales.
Are you easily swayed by promotional activities? How do you see promotional activities changes the way you purchase?