A flavourful product is a combination of product profile plus flavours (natural flavours and added flavours). What is interesting is that as human, we recognized flavour that we have tasted before including the intensity of these flavours.
Thus, it is important to formulate a product with sufficient intensity. It is an amazing process, seeking for flavours because getting an apple flavour isn't just going to be just an options. You will have different apple flavour profile that are offered to you. For example: an unripe green apple, ripe mellow apple, sweet tart apple flavours etc.
Flavour exist naturally in the form of natural compound and thus, creating the two different varieties of flavours- natural and artificial flavour. Artificial flavours are created in the laboratory to mimic these chemical compound and thus, mimic flavours found in nature. While the demand tends to favour natural flavours, artificial is at least three times cheaper in cost than natural flavour. Artificial flavours are also said to be more stable. From an economic and product stability stand point, artificial flavours are definitely a gem in new product development.
However, consumers like myself are seeking for natural flavours and thus, creating demands for product with all natural flavours and colourings as we learned that artificial flavouring can be a harmful substance for our body.
For certain food manufacturer, natural flavouring and natural colouring became one part of their branding identity. Is flavour important? What is your other consideration when utilizing flavouring compound to create and develop a product?