"But Daddy, it is okay to have a sweet after snack", that is a word from a young innocent girl at the grocery store today. She added. " We don't have to eat healthy all the time."
And the dad response with a blurry look, "Honey, you need better nutrition for you to grow up healthily.
This conversation strikes me from two perspectives -a father who tries to provide healthy foods and a young girl with her craving for snacks that are deemed unhealthy (sweet).
The question is who is right? Can we deemed unhealthy to take away unhealthy snacks from our children's crave? Or parent is always right because as my dad always said "we have more experience than you do!".
The young girl words goes straight into my heart and stay clinging, This is a world where most kids are introduced and grew with food revolution and modernization. Everyone reading my article today have the opportunities to taste what we called snacks. Snacks can be healthy or unhealthy with different level of sugar, salt and fat that causes global health diseases such as diabetes and cardiovascular diseases.
The eyes of the public focus on the food industries to make a difference in formulation by eliminating fat, sugar and salt and go forward to ethical food marketing to kids. There were many upcoming laws and regulations that are supposedly able to make a difference in how nutrition facts panels are presented, highlighting added sugars and making nutritional information, a consumer friendly information. The world is expecting the food industries to stop delivering unhealthy foods but the crave for the so-called unhealthy food exist.
These foods are a part of our life and many huge food companies survive and grew along with it because consumers kept demanding for them. The prove is the amount of sales kept growing. The snack industry are predicted to reach over $300 billion by 2015 (Business Wire). The fact is we need snacks once a while to satisfy our crave and simply, eating.
I knew my mum wanted me to eat less snacks but wasn't completely against it. Perhaps, she realized the crave for snacks foods sometimes is irresistible. As a parent, would you choose to provide the snacks to your kids on a moderate basis?
Felicia Loo is a food science graduate from UBC. With an interest in food marketing, she explores how food products are created, marketed, and distributed toward an end users.
Find me on LinkedIn. Tweet me @felicialoo. Visit me at www.felicialoo.com.
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